The end of Fitbit? Google Health may be ready to take the reins

Google appears to be testing a rebrand of Fitbit Premium as Google Health Premium in store and app listings.

A new Google Health logo also surfaced, suggesting a broader consolidation of Fitbit software and health services.

Google later changed some references back to Fitbit Premium, so the shift does not look fully finalized yet.

The move could reshape how users view Google's wearable and health ecosystem, including Pixel Watch.