BS4K: Even as five commercial broadcasters withdraw, NHK says it will continue "as before"

As five commercial broadcasters pull back from BS4K, NHK says it will keep producing 4K content and continue BS4K broadcasting as before.

NHK President Yukihiko Inoue signaled that the broadcaster will keep targeting viewers with premium high-definition programming, including sports coverage.

For BS8K, NHK plans to improve efficiency by expanding live broadcasts and streamlining operations to address high costs.