Google updates its spam rules to include attempts to ‘manipulate’ AI

Google has updated its spam policy to treat attempts to manipulate generative AI responses in Search as spam.

The rule covers AI Overviews and AI Mode, and offending sites may be ranked lower or removed from results.

This gives Google a formal tool to punish recommendation poisoning and other deceptive AI-search tactics.

The change could force SEO and GEO strategies to adapt as Google tightens control over AI-generated answers.