Image generation is now the feature that moves the needle for AI apps

Appfigures says visual AI features are driving the biggest download spikes in mobile AI apps, often outperforming plain model upgrades.

Gemini, ChatGPT, and Meta all saw major install gains after adding image or video generation capabilities.

The trend suggests consumers are responding most to shareable visual tools, not just better text models.

Revenue has been mixed, showing that stronger downloads do not always lead to stronger monetization.