"Xbox" Renames Itself to "XBOX"

Microsoft’s Xbox gaming brand has started using the all-caps “XBOX” on its official X account.

The change followed a poll from Xbox’s CEO asking users whether the brand should be written as “Xbox” or “XBOX.”

Most votes favored “XBOX,” prompting the account to update its handle display name.

Other Microsoft social accounts had not changed at the time of reporting.

The shift suggests a formal branding alignment with the company’s long-used console logo.