Kakao Ryan to meet summer baseball fans at Samsung Lions Park

Kakao is bringing Kakao Friends character Ryan to the Water Festival at Samsung Lions Park in Daegu from the 4th to the 9th for on-site events.

Ryan will appear with the ceremonial first-pitch guest on the 4th, while the stadium screen will show a water-gun-themed short-form video.

Previous Samsung Lions collaboration merchandise was well received online and offline, with some items now available for additional pre-orders.

The partnership highlights a strategy to extend character IP into sports and lifestyle experiences.