The Race for Fashion Smart Glasses Is On

Smart glasses are emerging as a fast-growing wearables category, drawing in fashion labels, tech giants, and eyewear makers.

Gucci-branded Google-powered Android XR glasses are planned for next year, signaling deeper fashion-tech partnerships.

The trend echoes fashion-branded smartwatches, with Meta, Google, Apple, Kering, and EssilorLuxottica all expanding their roles.

Companies are racing to make smart glasses stylish and prescription-friendly, which could decide who defines the next big wearable.