LDP drafts measures against deepfake ads abusing generative AI, calls for legal reforms including penalties

The LDP’s joint project team urged the government to tighten rules against fake investment scam ads made with generative AI.

The proposal includes mandatory advertiser identity checks, clear labeling of AI-generated ads, and faster takedown procedures.

It also calls for stronger reporting channels, monitoring systems, and legal penalties for violations.

The move reflects growing concern that more realistic deepfake ads are widening fraud losses, and that platform and advertiser responsibility will likely increase in Japan.