Sorry, haters. Ferrari’s first EV is doing just fine

Ferrari’s first electric vehicle, the Luce, hit its 2026 sales target of just under 500 units in only two months, the Financial Times reported.

The EV was unveiled in May and drew online mockery over its styling, but demand stayed strong.

The result suggests luxury brands can still sell high-priced electric models if they resonate with loyal buyers.

Ferrari’s early success with the Luce points to continued appetite for premium EVs, including in markets like China.