Porsche has stopped Taycan production because rich people don’t want it. And that says everything about the new Ferrari Luce

TL;DR AI
2 min readKey summary
Porsche has paused Taycan production after a sharp sales drop in 2024 and continued weakness in 2025.
Weak demand in key markets, especially China, plus U.S. tariffs added pressure on the luxury EV model.
The move reflects a broader pullback by automakers from some fully electric premium-car plans.
It shows that even high-end EVs can lose momentum quickly when market conditions turn unfavorable.



