Luna is betting you’re tired of fitness subscriptions and offering its screenless band as the solution

Luna unveiled its first screenless fitness band at CES 2026, with pre-orders opening July 4 and shipping set for July 31, 2026.

The Luna Band is subscription-free and aims to rival Whoop, Fitbit, and Oura with activity, sleep, food, and supplement tracking.

It also lets users store bloodwork data and connect with AI assistants, while promising up to 10 days of battery life.

The launch targets buyers looking for a simpler, fee-free alternative in the crowded wearables market.