Target shifts from casual AI adoption to strategic "running on AI" as token-based pricing forces cost discipline

Target is shifting from broad AI experimentation to a more disciplined, ROI-driven strategy.

Rising token-based pricing from major AI vendors is making large-scale use more expensive.

The retailer is investing more in training, governance, tools, and analytics to guide adoption.

Target’s Bengaluru tech hub is a key part of the company’s AI rollout and support effort.