Amazon Accelerates into Ultra-Fast Delivery with 30-Minute Amazon Now Service Across Dozens of U.S. Cities

Amazon is expanding Amazon Now to dozens of U.S. cities, aiming to bring 30-minute delivery to tens of millions of customers by the end of 2026.

The service uses compact fulfillment sites and contracted Flex drivers to deliver everyday and last-minute items quickly.

Prime members get lower delivery fees, while non-Prime customers pay more for the ultra-fast option.

The rollout strengthens Amazon’s logistics edge and puts more pressure on Walmart, Instacart, DoorDash, and Uber Eats.