Despite James Bond Being Its Most Expensive Game Ever, Hitman Maker Says Blockbusters ‘Can Be Done For Half Of What You Hear About’

IO Interactive says its James Bond game, 007 First Light, is the studio’s most expensive project yet.

CEO Hakan Abrak argues disciplined production and reusable tech can deliver blockbuster quality at roughly half typical AAA costs.

The studio points to a long-term, efficiency-focused model as a way to protect profitability and keep mid-tier games viable.