Amazon Prime Day 2026 Will Run Earlier This Year From June 23 To 26

Amazon said Prime Day 2026 will run from June 23 to 26, two weeks earlier than last year.

The four-day sale is for Prime members only and will span 35 product categories.

Early deals will include Amazon devices, movie purchases, and promotional tie-ins like Spider-Man: Brand New Day screenings.

Prime Day remains Amazon’s biggest shopping event and a key driver of Prime subscriptions and retail discounts.