Elon Musk’s X settles multiyear legal battle with the World Federation of Advertisers

X and the World Federation of Advertisers have settled a multiyear lawsuit over alleged coordinated advertiser boycotts.

The case centered on brands pulling spending from X after 2022, which X said was an illegal, orchestrated boycott.

A federal court dismissed the lawsuit in March, and X had later appealed the ruling.

The settlement ends a high-profile fight over brand-safety concerns, ad industry self-regulation, and platform accountability.