The advertising cartel coming to your web browser | Hacker News

Hacker News commenters debated a browser-level ad attribution proposal for browsers like Mozilla’s.

Critics said it mainly helps advertisers and could expand tracking incentives, even if framed as privacy-friendly.

Supporters argued it would only provide anonymized conversion reports and could be better than cookie-based measurement.

The discussion also raised a broader question: should browsers help measure ad performance at all?