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Instagram says it doesn’t want your tweet round ups

TL;DR AI

Key summary

2 min read
  1. Meta says Instagram will expand its downranking rules for unoriginal content from video to photos and carousels.

  2. To qualify for recommendations, posts must be wholly created, materially edited, or offer a unique perspective.

  3. Accounts can regain recommendation eligibility after 30 days of original posting.

  4. The change is likely to boost original creators while reducing visibility for repost-heavy meme, clip, and curation pages.

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