John Ternus says Apple has ‘so much’ opportunity to expand services

Apple’s incoming CEO John Ternus reportedly said the company still has plenty of room to grow its services business.

In an employee town hall, he pledged continued investment in Apple’s services efforts, according to Mark Gurman.

The comments suggest services will remain a core priority as Apple transitions leadership from Tim Cook to Ternus.

That matters for Apple’s future revenue mix, with Apple Pay, Apple Music, iCloud, and Apple TV likely staying central.