Apple’s biggest iPad competitor isn’t Android, it’s older iPads

Apple’s iPad lineup is being pressured more by older iPads and overlapping Macs than by Android tablets.

The current iPad Air and base iPad have seen limited hardware updates, making upgrades feel less compelling.

Discounted M1 and M2 iPad Pro models often deliver better features for similar prices, especially Face ID, 120Hz, and Thunderbolt.

If shoppers keep choosing older models or delaying upgrades, Apple may need bigger hardware improvements to sustain demand.