April Fools' Day video game announcements don’t have to suck

April Fools' Day often features fake game announcements and brand teases on social media.

Some developers have used April Fools' jokes as stealth teasers, including Nintendo and Ryu Ga Gotoku Studio.

Studios like Larian, Capcom, and Blizzard turned small promotional moments into larger publicity wins.

Blizzard's Overwatch relaunch combined in-game teases and coordinated publicity to drive a large player influx.