Why ‘Spider-Man: Brand New Day’ Could Be a Turning Point for ScreenX

TL;DR AI
2 min readKey summary
Spider-Man: Brand New Day is the first film made as a “Shot For ScreenX” title, with the format considered from the start.
CJ 4DPLEX worked with the filmmakers during production to capture imagery for ScreenX’s 270-degree side-wall presentation.
The movie uses a dual-camera setup plus practical footage and VFX to fill the expanded canvas.
The move could make ScreenX a more serious premium-format competitor by integrating it into filmmaking, not just post-production.
That positions ScreenX to challenge established large-format options like IMAX more directly.
