Apple unveils Pride Edition Sport Loop for Apple Watch, order today

Apple has launched a new Pride Edition Sport Loop for Apple Watch, woven from 11 nylon colors.

The band is available to order now for $49 in multiple sizes, with in-store availability expected later this week.

Apple is also rolling out matching Pride-themed watch face and wallpaper updates in iOS 26.5 and watchOS 26.5.

The release continues Apple’s annual Pride product line and its support for LGBTQ+ communities.