Naver to reshape AI content ecosystem… supports creators through 'citation-based' model

Naver said the key competition in the AI era is not model performance, but data, content quality, and user experience.

The company will launch ‘Naver Mate’ in June, rewarding creators whose content is cited in AI Briefing.

Naver plans to open its AI Tab to all users by late June and expand coverage with new models.

It is also broadening partnerships with UGC and professional content providers to improve AI search quality and ecosystem competitiveness.