Turning AI cost spikes into strategic growth opportunities

AI budgets are rising, but ROI uncertainty is making leaders more cautious about where and how they invest.

The article says AI costs can vary widely by provider and usage, including unpredictable inference and cloud expenses.

It recommends starting with business goals, defining success criteria and timelines, and tracking the right KPIs.

Companies should use those metrics to decide whether to continue, pause, reallocate, or scale AI projects.