Why Google Is Releasing a "Blue" Pixel 10a Only in Japan

Google will release the Pixel 10a starting April 14.

Isai Blue is a Japan-only limited model and the first country/region‑limited release in Japan.

The Isai Blue has 256GB of storage and is priced at ¥94,900.

Isai Blue was co-developed with Heralbony and includes a bundled bumper.

Design elements were co-created: package uses work by 工藤みどり; wallpapers feature 水上詩楽, 工藤みどり, and 伊賀敢男留; icons were created using AI.