Hyundai showcases Atlas humanoid robot’s football skills in new World Cup-themed series

Hyundai launched “School of Football,” a global World Cup campaign centered on Boston Dynamics’ Atlas humanoid robot.

The series shows Atlas learning football basics and executing a complex kick using real motion data, physics simulation, and reinforcement learning.

Hyundai says the campaign highlights humanoid robots as adaptive, expressive systems that learn from humans.

The effort positions robotics and AI as more human-centered and practical ahead of FIFA World Cup 2026.