Report: iPhone 17 demand helped Apple hit record Q1 smartphone revenue

Counterpoint Research says Apple captured 48% of global smartphone revenue in Q1 2026, its strongest first-quarter share ever.

Apple also set a record Q1 average selling price of $908, helped by strong demand for the iPhone 17 and iPhone 17 Pro Max.

Samsung was far behind in revenue share, while Apple and Samsung were tied at 21% of shipments.

The report said a memory shortage is pushing industry prices higher, even as smartphone shipments are expected to keep falling through 2026.