The Weekend Hollywood Stopped Pretending Not To See YouTube

YouTube-born creators are now driving major film results, with A24’s Backrooms opening to $81.4 million domestically and Obsession reaching $104.7 million in the U.S. and $148 million worldwide.

The article says these breakout titles show social-media-native filmmakers can rival or outperform legacy Hollywood releases at the box office.

Momentum is also showing up in distribution: Two Sleepy People landed a French acquisition, signaling broader buyer interest in creator-led films.

A Cannes Creator Summit underscored the shift, with platforms increasingly seen as talent pipelines for influential filmmakers.