Apple considers pricing its first smart glasses at $200 to $500, leaning toward mass-market targeting

Apple is reportedly developing its first smart glasses without a display, targeting a mass-market price of around $200 to $500.

The product is aimed not only at Meta, but at the broader eyewear market dominated by brands like Oakley, Ray-Ban, and Warby Parker.

Apple sees iPhone integration, its ecosystem, and AI features as key selling points for the glasses.

A launch in the second half of 2027 is being discussed, which could reshape competition and consumer choices in eyewear.