Mitsui Sumitomo Olive launches asset management services aimed at the expanding “digital affluent” segment

SMBC Group is expanding its consumer finance strategy through a new company, Olive Consulting.

On Olive, users can now manage assets, buy investment products, and get advice from experts or AI.

The service also adds fund wrap offerings and higher-tier card features for affluent customers.

The goal is to capture digital wealthy clients with an integrated banking, investing, and consulting experience.