Kimi K3 overwhelms capacity just days after launch, suspends new consumer subscriptions

Moonshot AI paused new consumer subscriptions for Kimi after Kimi K3 launch demand quickly exceeded forecasts.

The company said requests in the first 48 hours nearly maxed out its compute cluster.

Moonshot AI is prioritizing existing users to protect service quality while it expands capacity.

The case highlights how rapid AI adoption can strain infrastructure and limit access for new customers.