Building GS SHOP's Video-Based AI Product Recommendation Platform | Amazon Web Services

GS SHOP built a video-based AI recommendation system for short-form shopping content using AWS Bedrock models.

The company used video understanding to search and analyze broadcast footage, then fed that signal into its existing recommendation logic.

It redesigned the ‘Short Pick’ flow to improve content processing, search, and personalized product recommendations.

The approach cut manual review work and turned video into a usable commerce signal, boosting efficiency and personalization.