Spotify’s next frontier: Fitness content

Spotify is launching a new Fitness hub with workout playlists, guided fitness content, and videos from creators and Peloton.

Free and Premium users can access creator content, while Premium users in select markets get 1,400+ ad-free Peloton classes.

The hub works across mobile, desktop, and TV, with offline downloads and limited multilingual support.

The move expands Spotify beyond audio into wellness, opens new creator monetization paths, and intensifies competition in fitness content.