Sony Is Emailing PS4 Owners and Telling Them to Buy a PS5 for GTA 6, and Fans Think It’s the Start of Something

Sony is reportedly sending GTA 6 marketing emails and PlayStation alerts to users, encouraging them to buy a PS5 before the game’s November 19, 2026 launch.

The messages reportedly target wishlist holders and some PS4 owners, framing GTA 6 as a reason to upgrade consoles now.

The campaign lines up with Sony’s visible role in Rockstar’s marketing partnership and suggests a broader GTA 6 promotion push is underway.

It also reinforces expectations that GTA 6 will be heavily marketed around PS5 hardware ahead of release.