iPhone 18 Pro May Have 'Aggressive' Starting Price Despite RAM Crisis

Apple may keep iPhone 18 Pro and Pro Max prices flat or only slightly higher, despite rising memory costs, according to Jeff Pu of GF Securities.

The move would reflect an aggressive pricing strategy as RAM chip shortages push component costs up across the smartphone industry.

If Apple holds the line while Android rivals raise prices, it could gain a competitive edge in the premium phone market.