I checked out ASICS' Shinjuku flagship store — you can make your own one-of-a-kind outfit

ASICS Japan will open its four-floor flagship store, ASICS FLAGSHIP SHINJUKU, in Tokyo’s Shinjuku 3-chome on July 31.

The store will sell running, tennis, basketball, and golf products while expanding the brand experience.

It will introduce ASICS CREATE, the first in-company embroidery and print customization service, plus a paid reservation-only Private Lounge.

A free ASICS FOOT ID 3D foot-measurement service will also be available, combining fitting, service, and personalization.