"Further strengthen platform capabilities"...SOOP focuses on 'structural reform' in the second half

SOOP plans to launch a performance-based certification system where existing streamers recruit and nurture new streamers.

It will expand its ad ecosystem through an integrated consulting brand that unites its advertising and marketing affiliates.

The company also aims to improve platform competitiveness with a UI/UX overhaul and new AI features.

Management said it will focus on strengthening its own ecosystem rather than directly reacting to competitors.

However, Q2 revenue and operating profit both declined from a year earlier.