Apple hires veteran Google VP to lead AI product marketing

Apple hired Lilian Rincon as vice president of Product Marketing for AI; she reports to Greg Joswiak.

Rincon will lead product marketing and product management for AI platforms including Apple Intelligence and Siri.

Rincon spent nine years at Google, most recently as a vice president of product management leading Google Shopping and Google Assistant; she previously held roles at Microsoft and Skype and announced her departure from Google on LinkedIn.

Apple also added Amar Subramanya as VP of AI reporting to Craig Federighi; Subramanya spent 16 years at Google (including as an engineering VP on Gemini) and five months at Microsoft.

The hires come amid a recent restructuring of Apple’s AI team; John Giannandrea stepped down from his SVP role for Machine Learning and AI Strategy in December.