Google says GEO and AEO are a myth, and traditional SEO is all you need for AI search

Google says AI Overviews and AI Mode use the same core indexing, ranking, and quality systems as standard Search.

The company dismissed GEO and AEO as separate disciplines and said tactics like LLMS.txt, chunking, and extra structured data are not needed for AI visibility.

Google emphasized original, expertise-driven content and warned against hacks, spam tactics, and scaled content abuse.

The guidance suggests site owners should focus on normal SEO and content quality to appear in Google’s generative features.