K3's 280 Billion-Parameter Model Goes Viral: How Did Kimi Crush Overseas Giants? - 36Kr

Moonshot AI has unveiled K3, a large model it says has 2.8 trillion parameters, native vision understanding, and a 1 million-token context window.

The model reportedly performs strongly on multiple benchmarks, putting Moonshot back into the spotlight on core model capability.

The report contrasts Kimi’s B2B and consumer monetization with rivals’ pricing and go-to-market strategies, especially DeepSeek’s different approach.

K3’s launch suggests that foundational model breakthroughs can still reset industry leadership, while Chinese AI players compete on capability, pricing power, and commercialization paths.