NewDays stores across Tokyo now support a food waste reduction app, with bread at 50% off

Too Good To Go Japan is expanding its service from an 8-store Tokyo pilot to 73 NewDays locations.

The pilot sold nearly all surprise bags and kept about 4,000 bread items out of waste.

The expansion starts May 11 and will offer discounted bread bags at around half price.

Strong sell-through and repeat interest suggest the model can cut food waste and attract new customers.