Why It’s So Hard to Kill a Project That Isn’t Working - Tekedia

The article explains why founders and business owners keep backing unprofitable products, hires, or partnerships because of the time, money, and effort already spent.

It uses the Concorde program, backed by the British and French governments, as a famous example of how hard it is to walk away from sunk costs.

The key recommendation is to reframe the choice: would you start this project today with the information you have now?

Recognizing this bias helps leaders stop pouring resources into failing efforts and make decisions based on future value, not past investment.