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Ferrari Luce flooded the internet with memes. Now they’re the ones laughing: they’ve sold out and the company is better than ever

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Key summary

2 min read
  1. Ferrari’s first electric car, the Luce, has reportedly already sold out for this year’s planned production.

  2. The Financial Times says output is likely below 500 units annually.

  3. Despite heavy online ridicule and meme-driven backlash after the reveal, demand has held up.

  4. Ferrari shares recovered after an initial drop and are now about 12% above late May levels.

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