Snapchat’s Spotlight algorithm now favors human-made videos over AI-generated ones

Snapchat has changed Spotlight so fully AI-generated videos are no longer recommended and can no longer earn monetization.

Even if creators disclose AI use, fully AI-made submissions are excluded; videos edited with Snapchat’s own AI tools may still qualify.

Spotlight now prioritizes human-made content, aiming to curb low-effort AI slop on a major social feed.

The shift redirects rewards toward original creators and reflects a broader crackdown on low-quality AI content across platforms.