Developer Auctions Off Sticker Space on a MacBook He Doesn't Own Yet to Pay for the Laptop

French developer Vincent is auctioning sticker advertising space to fund the purchase of a new MacBook.

He is offering 10 ad spots around the Apple logo on a planned 14-inch M5 MacBook Pro, with bids reaching about €7,283—well above its €2,529 price.

The project showcases a novel sponsorship model for funding expensive equipment through direct advertising and auctions, and has inspired a service for other device owners.