Apple's iPhone shipments in Latin America rise 31%... boosting its presence in Mexico

Apple boosted smartphone shipments in Latin America by 31% year over year in Q1 2026, reaching 1.8 million units.

Mexico was the standout market, where Apple’s shipments jumped 80% and its share rose to 16%, placing it third.

The broader Latin American smartphone market grew just 3%, with Samsung still holding the top spot.

As budget phone demand weakens amid rising component costs, Apple is gaining ground through premium demand and Mexico’s growth.