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Marketing firm that promoted an “ad feature that eavesdrops on users’ mobile phones” is fined, with no evidence it actually listened in

TL;DR AI

Key summary

2 min read
  1. The FTC ordered Cox Media Group and two partner firms to pay nearly $1 million over deceptive AI-ad targeting claims.

  2. Regulators said the companies falsely suggested their “active listening” service used smart-device conversations and had user consent.

  3. In reality, the service did not use voice data and lacked valid opt-in consent, according to the FTC.

  4. The case underscores tighter scrutiny of invasive ad-tech claims and consumer privacy misrepresentations.

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