MacBook Neo Refresh: Apple Targets Annual Consumer Upgrades

Apple is pushing the MacBook Neo as an entry-level Mac with a yearly refresh cycle.

The next model may use a binned A19 Pro chip, likely with one disabled GPU core.

At $699, the Neo could become Apple’s low-cost gateway product, similar to the iPhone.

If this strategy works, Apple could drive more frequent laptop upgrades and boost chip and services demand.