A Batch of Hei Ya Bao Stores Have Disappeared. Are Trendy Categories Becoming Increasingly “Short-Lived”? -36Kr

The once-hot black duck pot category has rapidly cooled after surging in late 2024 and 2025.

Leading brand Huiwei Black Duck Pot is closing or shrinking stores in Shanghai, Beijing, Guangzhou, Shenzhen, and Tianjin.

Other brands such as Yaxianke and Qiaolanzi have also been cutting stores or exiting the market.

The pattern shows how low-barrier, easily copied, hype-driven restaurant trends often fail once novelty fades and repeat customers are lacking.